Adobe has introduced a powerful new feature called Generative Remove in Lightroom, supported by Adobe's Firefly AI technology. This new tool allows users to easily remove unwanted objects from photos with just a simple click, intelligently filling the removed area with realistic pixel-level perfection. The launch of Generative Remove aims to simplify the editing workflow for users at all levels, from photography enthusiasts to professional photographers. Whether it's removing distractions from family photos or streamlining the retouching process, it delivers high-quality results on various devices, including mobile devices, web, and desktop. In addition, Adobe has also introduced other AI-based innovative features in Lightroom. Users can now effortlessly add artistic blur effects to photos with the newly launched Lens Blur tool. Furthermore, bundled support for new camera extensions and improved mobile editing experience further enhance the practicality of Lightroom. Adobe remains committed to responsible AI innovation, adhering to principles of accountability, responsibility, and transparency. When Generative Remove is fully available for use, Content Credentials will automatically be attached to edited photos, ensuring the authenticity and transparency of the creative process. Currently, Generative Remove is available as an early access feature in the Lightroom ecosystem, supported by the Firefly Image 1 model.