Adobe has released a beta version of the new Adobe Express app for Android and iOS, bringing the power of generative AI to mobile content creation. The updated app integrates Adobe's Firefly AI model directly into the mobile workflow, allowing users to create outstanding designs, photos, and videos anytime, anywhere. The new Adobe Express mobile app will impact the content creation workflow of a wide range of users, from individuals managing social media channels to students and teachers creating engaging projects and lesson plans. The app features functionalities such as Firefly Generative Fill, Text to Image, Text Effects, as well as simplified video editing capabilities, making it easier than ever for users to create high-quality, attention-grabbing content from their mobile devices. Govind Balakrishnan, Senior Vice President of Adobe Express and Digital Media Services, said, "Millions of users worldwide are turning to Adobe Express to create more content than ever before - last year alone, the amount of content created doubled. The new version of the Adobe Express mobile app places our generative AI model, Firefly, at the core, providing users with unprecedented ways to create standout videos, designs, photos, and images." Key features of the Adobe Express mobile app include: - Text to Image: Instantly generate unique images based on text prompts. - Generative Fill: Add, remove, or replace objects in photos using simple text commands. - Text Effects: Create attention-grabbing headlines and copy with AI-driven text styles. - Video Editing: Combine clips, images, and music; add animations and subtitles; edit in 4K resolution. - Expanded Content Library: Access a vast collection of templates, fonts, stock videos, images, and more. - Quick Actions: One-click background removal, image resizing, and photo/video editing. - Content Scheduler: Plan, preview, and directly publish to social media channels like TikTok and Instagram. - Brand Kit: Easily access brand assets such as fonts, colors, and logos to ensure brand consistency. - Collaboration: Enable real-time collaborative editing and smooth review/commenting features. For Creative Cloud subscribers, the app allows seamless access to Photoshop and Illustrator files for mobile editing. Adobe also prioritizes responsible AI practices, designing Firefly to ensure the security of its commercial use and integrating content credentials to provide transparency about the use of generative AI. The beta version of the Adobe Express mobile app is now available for free on eligible Android and iOS devices. During the testing period, users have free access to advanced features. This marks an exciting step towards democratizing high-quality, AI-enhanced content creation.