Apple in Talks with Baidu on Generative AI Partnership for iOS 18 in China

2024-03-25

According to a report from "Wall Street See", Apple is actively negotiating with Baidu on the collaboration of generative artificial intelligence models. This move seems to aim at meeting the demand of AI services from iPhone users in mainland China. Due to the strict regulations in China, any such models must undergo rigorous approval from regulatory agencies before being put into use. Prior to this, there have been rumors in the industry that Apple is in deep discussions with Google, considering integrating Google's "Gemini" model into the upcoming iOS 18 system to provide advanced generative AI capabilities. Furthermore, Apple has also had contact with OpenAI, demonstrating its diversified cooperation strategy in the field of artificial intelligence. Currently, Chinese regulatory agencies have approved over 40 generative AI models, among which Baidu's "Wenxin Yiyuan" has attracted much attention. This model enjoys a high reputation in the industry, with its performance and application prospects widely recognized. Therefore, Apple's negotiation with Baidu has undoubtedly sparked high attention in the industry.