According to the latest report by Tech Planet, the short-video platform Douyin is actively advancing an innovative initiative called "V." This project aims to further expand the boundaries of live streaming and interactive sectors, exploring endless possibilities. The name "V" signifies the bold exploration of the unknown, the relentless pursuit of innovation, and the courageous breakthrough of traditional limitations.
It is understood that the core objective of the "V" project is to enhance the entertainment value and interactivity of the Douyin platform. To achieve this, Douyin plans to introduce diversified approaches such as virtual interactions and gamified features, offering users unprecedented interactive experiences. These new functionalities will not only enrich users' entertainment lives but also inject fresh vitality into the Douyin platform.
Under the "V" project's initiative, creators will have the opportunity to develop AI avatars that closely mirror their personality traits and thinking habits. These AI counterparts will be capable of engaging in real-time conversations with users, participating in virtual content creation, and managing intellectual property, thereby significantly enhancing the fun and realism of virtual interactions. Users will be able to enjoy a variety of Douyin mini-games, social games, and live interactive features across multiple channels such as live streaming and social interactions, immersing themselves in an engaging and self-contained Douyin ecosystem.
The "V" project has already made substantial progress. Currently, the Douyin app has launched live interactive gaming features and has recently introduced AI avatar functionalities. From the users' perspective, the content generated by AI avatars is produced by advanced AI technologies rather than being directly replied to by the creators themselves. These AI avatars can interact with users naturally and seamlessly within predefined scenarios set by the creators, even providing 24/7 companionship, delivering an unprecedented interactive experience for users.
