Reforged Labs recently announced that its brand-new ad creation service has entered the public testing phase. This platform leverages artificial intelligence to produce video advertisements tailored specifically for mobile game studios, aiming to streamline what could otherwise be a cumbersome production process. The service is powered by Reforged's proprietary AI creative engine, which is trained by analyzing high-performing mobile ads to provide a comprehensive solution for small studios with limited resources.
Reforged offers an ad template “Store,” which are generated by the creative engine through the analysis of successful advertisements. Game developers can select a template and upload their game assets, including gameplay videos, after which the company's AI service will create the advertisement based on the chosen template. To support this, Reforged raised $3.9 million in seed funding, led by DCM, with participation from Y Combinator, Epakon Capital, Goodwater Capital, Phoenix Fund, Asymmetry Ventures, and several angel investors.
The service encompasses the entire ad production process. AI is responsible for generating animations and sound effects, adding voiceovers through text-to-speech technology, and even creating humanoid figures. Additionally, it edits the ads to ensure smooth scene transitions and localizes voice and text into over 30 languages. According to Reforged, it can generate market-ready ads within 24 hours.
Transformation in the Mobile Game Advertising Sector
Reforged's CEO and co-founder was not interviewed directly, but according to public information, he discussed the company's launch. He mentioned that the creative engine, as a powerful AI system, analyzes all advertising materials in the market, learns their success factors, structures, and visual elements, and then generates different templates that are understandable and selectable by humans. He stated that this avoids developers spending weeks researching user preferences and ad generation directions, as Reforged will take on this daunting task.
For Reforged, the ideal clients are small mobile game studios with only one or two people responsible for ad creation. What sets them apart is that their AI and ad creation services are entirely designed for mobile game advertising, with all training and research focused on the effective elements within the mobile game advertising field.
He also pointed out that small independent game studios seek to enhance their competitiveness because attracting attention is extremely challenging. Given the profitability challenges in the mobile gaming industry, he believes that personalized ads and cheaper, faster ad production will be key pathways for industry transformation.
