2024 is set to be a "super year" in global elections, with over 50 countries and regions holding elections, involving nearly half of the world's population, reaching a historic high.

However, in the age of AI technology, concerns are growing about the potential for Deepfake images and other AI-generated content to mislead voters during elections.

To address this challenge, OpenAI announced a series of new measures on Monday to help improve the transparency of AI-generated content and enhance trustworthy voting information ahead of the 2024 elections.

Since the release of GPT-4 in March, generative AI and its potential for abuse, including AI-generated deepfakes, have become a central part of discussions surrounding the rapid development of AI. In 2024, we may witness the serious consequences of AI-driven misinformation in crucial elections, including the U.S. presidential race.

"As we prepare for the world's largest elections in 2024, our approach is to continue our platform's security work by improving accurate voting information, implementing robust policies, and increasing transparency," OpenAI stated in a blog post.

OpenAI also added that it is "bringing together the expertise of our security systems, threat intelligence, legal, engineering, and policy teams to rapidly investigate and address potential abuses."

In August, the U.S. Federal Election Commission stated that it will continue to consider a petition to ban AI-generated campaign ads. Commissioner Ellen Weintraub said, "Behind this effort lies serious concerns about the First Amendment."

For users of ChatGPT in the United States, OpenAI said it will direct them to visit the non-partisan website CanIVote.org when asked "certain procedural election-related questions." The company stated that implementing these changes will impact its global approach.

"We look forward to continuing to work and learn with partners to anticipate and prevent potential abuses our tools may face in the early stages of this year's global elections," it added.