Apple's 2024 "Year of AI": Major Revamp Ahead for iOS 18 and Beyond Across Product Line

2024-02-20

With 2024 being hailed as Apple's "AI year," its latest operating system iOS 18 and other product lines are expected to receive unprecedented updates. Apple CEO Tim Cook personally confirmed this strategic direction, revealing that the company is actively developing new artificial intelligence features. So, what specific areas of artificial intelligence is Apple exploring?


First, let's focus on iOS 18. According to Bloomberg, this update is expected to be one of the "biggest updates in iOS history," incorporating numerous innovative artificial intelligence technologies. Analyst Mark Gurman revealed that Apple has internally developed a large language model system called AppleGPT, with its underlying framework "Ajax" being built since 2022, indicating Apple's deep layout in the field of machine learning.

In addition, the media has also discovered traces of Apple's research and development of new artificial intelligence and large language model technologies in iOS 17.4. It is reported that Apple has referenced OpenAI's ChatGPT API during the development process, which undoubtedly provides strong support for Apple's own artificial intelligence model research and development.

Regarding the potential new features of iOS 18, there are many speculations in the industry:

  • · A new version of Siri based on large language model technology, providing users with a more intelligent interactive experience;
  • · Apple Music may introduce the function of generating playlists using artificial intelligence;
  • · Productivity tools such as Pages, Keynote, and Numbers will also incorporate artificial intelligence elements to assist in content creation and summary generation;
  • · Xcode, as a developer's powerful assistant, will also achieve functions such as code block auto-completion and application testing through artificial intelligence;
  • · Spotlight search will also receive upgrades, achieving more complex task execution through generative artificial intelligence;
  • · In the health field, Apple may integrate artificial intelligence health coaching functions into its health platform and Apple Watch;
  • · The Messages app may achieve convenient functions such as message auto-completion, question answering, and SMS content summarization through artificial intelligence.

In fact, Apple has already made extensive layouts in the field of artificial intelligence. In addition to the above functions, Apple has also launched several powerful artificial intelligence frameworks and models, such as text command functions for photo editing, and Keyframer's artificial intelligence animation generation technology. The continuous progress of these technologies has laid a solid foundation for Apple's future development in the field of artificial intelligence.

In a recent earnings conference call, Tim Cook provided a preview of future product announcements, which is rare. He revealed that Apple is investing a lot of time and energy in artificial intelligence technology and plans to share more details about its work in this field later this year. This statement undoubtedly intensifies the market's expectations for Apple's artificial intelligence products.

However, despite the rumors, we still need to remain rational. Considering the complexity and uncertainty of technology development, whether all these artificial intelligence features can be seen as scheduled this year remains uncertain. My prediction is that Apple may be researching these features but will ultimately make choices in iOS 18. Features that are not released in a timely manner may appear in future updates or iOS 19.

In conclusion, with Apple's continued investment and development in the field of artificial intelligence, we have reason to expect more innovation and surprises in the future. But before that, let's wait and see which rumors will become reality this year.