Kuaishou: Kuaiyi Large Language Model Surpasses GPT-3.5, Demonstrating Marketing Capabilities Comparable to GPT-4

2024-03-26

At the 2024 Kuaishou Magnet Conference, Jiang Peng, a leading figure in the commercial algorithm field at Kuaishou, shared exciting news. He revealed that Kuaishou's Kuaishi Universal Language Model has surpassed GPT-3.5 in terms of capability. Through the pre-training of the Kuaishi large-scale model with billions of tokens of commercial knowledge and the precise alignment of millions of commercial instructions, Kuaishou has successfully developed a large language model that leads the industry in the marketing field. This model has the ability to generate materials that truly reflect Kuaishou's characteristics, bringing its marketing capabilities to the same level as GPT-4. Jiang Peng emphasized that this is not only a technological breakthrough but also a deep understanding and precise grasp of Kuaishou's platform characteristics. In addition, Jiang Peng also introduced Kuaishou's progress in digital human technology and video AIGC. He mentioned that Kuaishou's Nüwa digital human platform can support over 2200 digital humans to broadcast continuously for 24 hours, greatly enriching Kuaishou's content ecosystem and enhancing user viewing experience. At the same time, Kuaishou's Pangu video AIGC technology has achieved significant results in the marketing field. According to Jiang Peng, the application of Pangu video AIGC technology has greatly improved marketing conversion rates, with an increase of up to 33%. This application not only enhances marketing effectiveness but also brings higher return on investment for advertisers. Jiang Peng stated that these technological breakthroughs and innovations are the result of Kuaishou's continuous investment in research and exploration. In the future, Kuaishou will continue to devote itself to applying the most advanced AI technology to the commercial field, creating more value for users and advertisers.