On March 20th, Zhihu successfully held the Discovery Conference with the theme "Discover More, More Than Discovering". At this conference, Zhihu not only showcased the achievements of the first Lighthouse Program but also launched multiple new products and initiatives, including "Sea Salt Plan 6.0: Navigator," "DEEP TRUST Marketing System," and "Short Story 3A Plan." Of particular note, Zhihu's founder, Zhou Yuan, presented the latest updates on Zhihu's large-scale model and introduced a new AI feature called "Discover·AI Search." This feature integrates trusted content from the community and provides users with a new experience that combines search, real-time Q&A, and follow-up questions. Zhou Yuan emphasized that when the community becomes a trusted home, it gains the potential to go beyond the community itself. During the conference, Zhou Yuan reviewed some important initiatives of Zhihu in 2023, such as the introduction of the Small Blue Label professional certification and the cancellation of anonymous posting, which have strengthened the professionalism and authenticity of the community. He proposed that the foundation of community trust lies in professional and authentic sharing, sincere and friendly communication, and transparent and efficient information mechanisms. He predicted that Zhihu will continue to deepen and expand more open opportunities based on trust. In the field of AI, Zhihu's new product "Discover·AI Search" applies advanced "Knowledge Graph AI" large-scale models, integrating search, real-time Q&A, and follow-up question functions to provide users with an unprecedented experience. This feature demonstrated its powerful knowledge base at the conference, not only answering accumulated knowledge questions but also addressing the latest technological trends. Unlike other large-scale model products, "Discover·AI Search" sources its content from professional creators within the community, ensuring high credibility. For example, when it comes to questions from outdoor enthusiasts about "What backpack should be used for a two-day camping trip and what are some recommended brands," "Discover·AI Search" can trace back to the professional answers from authentic community contributors, serving as a "radar" for finding professional answerers. Users can not only gain in-depth understanding of the answerer's expertise but also easily follow them for more consultations. In addition, Zhihu is continuously considering and designing new feedback mechanisms, such as data presentation, content creation sharing, and the Zhihu Knowledge Plan. Zhou Yuan revealed that Zhihu will explore open models in collaboration with partners, respecting and encouraging original content creation to enable creators to benefit from it. Zhou Yuan emphasized that truly valuable information is scarce, and the application of AI technology amplifies the value of the community, while the interactive discussions within the community are unique. With a trusted community as its foundation, AI technology will empower Zhihu's continuous evolution, achieving development from the community and beyond. Navigator: The Birth of a New Community Role At the Discovery Conference, Zhihu's COO, Zhang Ning, announced the "Sea Salt Plan 6.0" and introduced a new community role called "Navigator." Zhang Ning stated that while Sea Salt Plan 2.0 improved the community discussion atmosphere by introducing "Judges of the Crowd," Sea Salt Plan 6.0 aims to promote the presentation of more high-quality content through this new role. He believes that Zhihu needs to rely on the wisdom and power of its community users to achieve high-quality discussions that are harmonious yet diverse. Navigators, as enthusiastic users of the community, will play an important role in content distribution and community management. Zhihu also showcased the achievements of the Lighthouse Program's nine projects and announced the 10th-anniversary celebration of the New Knowledge Answerer selection and the upcoming 2024 New Knowledge Youth Conference. Additionally, Zhihu launched the DEEP TRUST Marketing System, aiming to build a trust-based business ecosystem. The Evolution and Innovation of Salted Stories As an important achievement of Zhihu, Salted Stories are constantly evolving. Zhihu's Vice President, Fan Junmei, announced the launch of the "Short Story 3A Plan," which aims to promote the ecological evolution of short stories through AI technology, broad audience coverage, and multimedia dissemination. Salted Stories have already partnered with multiple internet industry partners to bring high-quality stories to a wider audience and develop IP for short stories in various media formats. Fan Junmei revealed that Salted Stories has authorized nearly a hundred IPs for film and television adaptations, with over 400 self-produced radio dramas and audio drama products launched. They have also formed a strategic partnership with Kuaishou to explore new ecological gameplay in the field of short dramas.