According to reports, the official website of "Taobao Xingchen," a self-developed large-scale model by the Taobao Tmall Group, has been officially launched, marking another important layout in the AI field for the Taobao Group. It is reported that this is the first time that the Taobao Group has publicly released its self-developed large-scale model, which has attracted widespread attention in the industry. Taobao Xingchen, based on the Transformer architecture, is trained using the semi-self-developed Megatron-ama framework. It aims to continuously learn from massive e-commerce consumer data and public data, providing enhanced capabilities for copywriting generation, multi-turn conversations, knowledge Q&A, and intelligent decision-making in e-commerce and life service scenarios. This innovative move will undoubtedly bring a brand-new intelligent service experience to merchants and consumers. The main applicable scenarios of Taobao Xingchen include e-commerce and life services. In the business scenario, it can provide intelligent services such as product copywriting, merchant operations, data analysis, and marketing strategies to help merchants reduce costs and increase efficiency. At the same time, it can also provide intelligent services to consumers, such as life service recommendations, intelligent product search, preference recommendations, and personalized product capturing, making the consumer experience more convenient and personalized. Specifically, Taobao Xingchen has four core capabilities. Firstly, it has a powerful creative generation ability, capable of generating attractive marketing copy and understanding consumer intentions, helping merchants improve conversion rates. Secondly, it has knowledge Q&A capabilities, able to answer consumer questions about shopping experiences, discount information, general knowledge, etc., while also providing operational advice to merchants. Thirdly, Taobao Xingchen has decision-making and planning capabilities, providing solutions for travel planning and intelligent services in life service scenarios. Lastly, it has coding capabilities, enhancing automation levels in data analysis, code generation, and automated testing. Currently, users can log in/register on the official website of Taobao Xingchen. However, after successful login, they will still be prompted with no access permission, indicating that the large-scale model product is currently in the internal testing phase and has not been officially opened to the public. However, judging from the launch of the official website and the "Experience Now" button, Taobao Xingchen may be open for external experience in the near future. In fact, the Taobao Group has long been laying out self-developed large-scale models. Since the end of last year, there have been reports about the establishment of a large-scale model team by the Taobao Group. The team is jointly led by several high-level executives, demonstrating the Taobao Group's emphasis and investment in AI technology. Now, with the launch of Taobao Xingchen, the Taobao Group's layout in the AI e-commerce field is becoming clearer. AI e-commerce has become an important strategic direction for Alibaba and other e-commerce giants. Since last year, Alibaba has successively launched multiple AI tools and products, accelerating its layout in AI e-commerce. Other e-commerce platforms such as Pinduoduo and JD.com in the same field are also increasing their efforts in AI e-commerce implementation. With the continuous development of AI technology, the shopping experience in AI e-commerce is gradually being recognized by consumers, becoming a new trend in the e-commerce industry. The launch of Taobao Xingchen will undoubtedly further promote the development of AI e-commerce. In the future, with the continuous optimization and improvement of this large-scale model, it is believed that it will bring more intelligent and personalized service experiences to merchants and consumers, leading the new trend of AI e-commerce.