Leading AI video technology provider Runway recently announced the launch of its API interface for its advanced video models, marking the company's official opening of its generative AI capabilities to developers and businesses. The API is currently in limited access and its key highlight is the integration of Runway's Gen-3 Alpha Turbo model, an accelerated version of the Gen-3 Alpha series.

According to reports, the pricing mechanism for this API is based on "credit points," with five credit points required to generate one second of video. The cost of each credit point is one cent. Runway offers two main usage plans for different user needs: the "Build" plan targets individuals and teams who want to incorporate video generation capabilities into their internal projects, while the "Enterprise" plan is designed for large enterprises intending to integrate the technology into consumer-facing products.

It is worth noting that video products generated using the Runway API must prominently display the "Powered by Runway" logo and include a link to the official Runway website. This is to ensure transparency in the use of the technology and help users identify the source of the video generation.

With the launch of its API, Runway becomes one of the first companies in the industry to offer video generation models through an API, at a time when competition in the AI-generated video field is intensifying. Over the past year, tech giants including OpenAI, Google, and Adobe have invested in research and development, with OpenAI's Sora model expected to debut this fall. Additionally, emerging companies such as Luma Labs and Pika are also making their mark in this field.

Developers interested in the Runway API can join the waitlist for further information.