During the upcoming 2025 CES, AMD is set to face intense competition from its rival, Nvidia. As Nvidia continues to lead in the field of artificial intelligence and is expected to unveil the RTX 5000 series graphics cards, this puts significant pressure on AMD. To counter this challenge, AMD plans to showcase its next-generation GPUs, aiming to secure a strong position in the market.

As part of their brand refresh, the new generation of graphics cards, based on the RDNA 4 architecture, may be named either the RX 8000 or RX 9000 series. Regardless of the final name and model, the launch of these new products is crucial for AMD, as it will directly impact the company's performance at the exhibition and its future market share.

The AMD press conference is scheduled for January 6th at 11:00 AM (Pacific Time) / 2:00 PM (Eastern Time). Jack Huynh, Senior Vice President and General Manager of the Computing and Graphics Business Group, along with other senior executives, will join partners and customers to discuss how AMD is expanding its leadership in the PC and gaming sectors. They will also highlight the breadth of the company's high-performance computing and AI product portfolio.

It is important to note that the development of AI technology is transforming various industries, and GPUs, as key hardware supporting deep learning algorithms, play a vital role in this transformation. Therefore, to compete with the strong pressure from Nvidia, AMD needs to ensure its products meet market demands and offer competitive advantages through technological innovation. For instance, the new GPUs might integrate more advanced ray tracing technologies and higher energy efficiency, providing a better user experience.

Additionally, given the increasing focus on environmental sustainability, AMD may also address improvements in power consumption and energy efficiency during the event. Overall, the product and technology details announced at the conference will significantly influence AMD's future direction.