Recently, YouTube introduced a new feature aimed at supporting content creators and facilitating their collaboration with external companies. This feature allows creators to independently decide whether to authorize third-party organizations to use their videos for training artificial intelligence models, thereby further developing and leveraging the potential of YouTube content.
It is understood that this setting is disabled by default. This means that if creators do not wish their videos to be used by third-party companies for artificial intelligence training, they do not need to take any action. However, if creators wish to permit such usage for specific reasons, they can manually enable this feature. YouTube emphasizes that this initiative is an important step in supporting creators in the era of artificial intelligence and helps them utilize YouTube content more effectively.
Rob, a member of TeamYouTube, stated in a support article: "We believe this feature will provide creators with a wider range of choices and opportunities, enabling them to establish new forms of collaboration with third-party companies. During the process of gathering user feedback, we will continue to research and develop new functionalities to foster partnerships between creators and third-party companies."
It is reported that YouTube plans to roll out this setting in YouTube Studio within the coming days. At the same time, they have clearly stated that unauthorized data scraping remains prohibited.
For third-party companies that can be authorized, YouTube has provided a list for creators to choose from. These companies include AI21 Labs, Adobe, Amazon, Anthropic, Apple, ByteDance, Cohere, IBM, Meta, Microsoft, Nvidia, OpenAI, Perplexity, Pika Labs, Runway, Stability AI, and xAI, among others. YouTube spokesperson Jack Malone revealed that these companies were selected because they are actively developing generative AI models and may be ideal partners for potential collaborations with creators.
The release of this announcement coincides with reports indicating that major companies, including OpenAI, Apple, and Anthropic, have been using content and datasets scraped from YouTube to train AI models. Additionally, Google itself has been utilizing YouTube data to aid in the training of AI tools. In response, when Google announced in September that this feature was under development, they stated that they have been using content uploaded to YouTube to enhance the product experience for creators and viewers on YouTube and Google, including through the application of machine learning and AI technologies, emphasizing that this operation is conducted in accordance with the terms agreed to by creators.
