Artificial intelligence startup Writer has recently launched a large language model called Palmyra Creative, designed to enhance creative thinking and writing capabilities across various industries.

Palmyra Creative aims to improve the depth, diversity, and originality of tasks. It provides fresh ideas, optimizes creative output, and addresses complex challenges, making it highly applicable in sectors such as healthcare, finance, retail, and technology.

Existing AI models often lack dimensionality and struggle to generate innovative or engaging ideas. While traditional models excel in accuracy and reasoning, they fall short in tasks requiring creativity, adaptability, and originality. This poses a challenge for professionals who rely on novel, non-traditional thinking for strategic decision-making, developing impactful content, or solving complex problems.

Palmyra Creative addresses these issues by focusing on three core capabilities: divergent thinking, collaborative creation, and providing targeted solutions. The model can generate a variety of unique ideas, adjust outputs based on user feedback, and deliver high-quality results for specific challenges.

Divergent thinking is used to generate a range of unique ideas and innovative problem-solving methods, inspiring unconventional creativity. Collaborative creation involves working with users, adjusting outputs based on feedback, and exploring different perspectives to optimize results. The ability to provide targeted solutions ensures that the output is high-quality and precise, effectively addressing specific challenges and achieving practical, impactful outcomes.

Additionally, Palmyra Creative can integrate creative thinking with specialized domain knowledge. When combined with models like Palmyra Med (for healthcare) or Palmyra Fin (for finance), it can offer customized solutions for complex industry challenges. The company claims that this combination produces high-quality, precise, and tailored solutions, ensuring practical feasibility.

Palmyra Creative is now available through application programming interfaces, no-code tools, Writer Framework, and Nvidia Corp.'s NIM inference microservices in the Nvidia API catalog.

Writer is a venture-backed company that raised $200 million in new funding last November at a valuation of $19 billion. Its investors include Premji Investments Pte. Ltd., Radical Ventures, ICONIQ Growth Partners, Salesforce Ventures, Adobe Ventures Inc., B Capital Group, Citigroup Ventures Inc., IBM Ventures, and Workday Ventures.