According to recent reports, social media giant Meta is developing a new technology aimed at introducing AI-generated characters to its Facebook platform. The core of this technology lies in using specific instruction sets to create unique AI entities. These entities will have their own profile pages on the platform and will be able to interact with users by commenting on posts.

This new type of AI character is expected to mimic the communication style of real users, providing personalized interactive experiences through conversations. Similar to some automated response features on social networks like Weibo, but more complex and diverse. However, it is important to note that the use of AI characters also comes with potential risks. Some argue that without proper oversight, such AI-driven content could be misused and become a new channel for the spread of misinformation.

To prevent this, Meta needs to establish strict security policies and technical measures to ensure the authenticity and reliability of AI-generated content. Additionally, effective strategies must be planned in advance to address any misleading information or negative impacts that may arise.

Earlier this year, Meta launched a tool called AI Studio, which allows ordinary users to participate in the creation of AI characters. Through this platform, creators can customize their own AI avatars based on personal preferences, enabling more personalized online expression. This goes beyond simple text-based interactions and includes features such as content recommendations and service matching based on user interests.