Less than six months ago, Apple launched a suite of AI features, but recently deactivated one prominent feature - the aggregation and summarization of news notifications. This change was revealed in Thursday's developer software update, following criticism from British media regarding misinterpretations of news stories by Apple's software.
Last December, BBC was among the first to urge Apple to improve its software. At that time, BBC sent out notifications to readers about a murder suspect in New York City named Lucie Menghini. However, some iPhones incorrectly summarized the BBC report as stating "Lucie Menghini committed suicide by gunshot," which was not accurate.
In addition to deactivating the news summary feature, Apple also announced it would add warnings for users who opt to receive summaries of notifications from other apps. These warnings clarify that the feature is still under development and may contain errors.
This flawed summary feature is the latest example in a series of issues affecting new AI products. Last year, Google's chatbot faced controversy for recommending people eat rocks and use glue to make pizza; Microsoft delayed the release of an AI-powered computer due to security vulnerabilities; and Humane's Ai Pin device, despite raising $240 million, faced criticism from tech reviewers for inaccurate system responses.
The struggles of early AI products have raised doubts about the technology's short-term potential. Although AI, capable of answering questions, generating images, and writing code, is hailed as having the potential to disrupt industries and create trillions of dollars in economic value, some on Wall Street and in Silicon Valley question whether AI can quickly generate sufficient benefits to justify its significant costs.
Ben Bajarin, CEO of Creative Strategies, noted: "It's difficult, very early, and there's no clear value proposition for mainstream consumers yet." He added that progress will be slow, and no one currently knows what truly holds value.
In a letter to developers, Apple stated it is working on improving the notification summary features for news and entertainment apps and plans to reintroduce the feature in future software updates. A BBC spokesperson expressed appreciation for Apple addressing their concerns and emphasized the importance of delivering accurate news to build and maintain trust with audiences.
This change by Apple had been previously reported by several Apple-focused websites such as MacRumors and 9to5Mac. Apple was one of the last tech giants to join the AI race, introducing AI software called Apple Intelligence with the iPhone last year, aimed at organizing messages, providing writing suggestions, and enhancing Siri with generative AI capabilities.
However, these features were not immediately available on iPhones sold since September last year. Over the past few months, Apple has gradually rolled out some features like improved email tools and access to OpenAI's ChatGPT via Siri. Currently, these AI features are only available on iPhone 15 and 16 models and are limited to English-speaking countries. Apple plans to add support for Chinese, French, German, Italian, Spanish, and other languages in April.
Apple promoted Apple Intelligence as a key selling point for the iPhone 16, but the unavailability of this feature in crucial markets like China has weakened demand for the device. According to data from Counterpoint Research, Apple's global smartphone market share dropped from 19% in 2023 to 18% last year.
Bob O'Donnell, chief analyst at TECHnalysis Research, commented: "The challenges of initial AI implementations on devices are immense. While it's the right approach in the long run, it's a formidable task."
