Picsart collaborates with Getty Images to promote AI image generator

2024-06-17

Picsart, a photo and video editing platform, has partnered with Getty Images to launch a "responsible and commercially secure" AI image generator. What sets this generator apart is that it is trained exclusively on authorized content from Getty Images' stock image platform, ensuring copyright protection for the generated images. Picsart has announced that its AI lab is working on developing a customized model to support this new tool. This initiative will allow the platform's paying users to generate images with full commercial usage rights, addressing concerns about potential copyright infringement with AI-generated content. The Picsart/Getty Images generator tool is expected to be available later this year and can be accessed through Picsart's API service. This collaboration bears similarities to Adobe's Firefly AI model. Initially introduced as a prompt-based image generation tool in Photoshop last year, Firefly AI has since been widely used in Creative Cloud applications. The "commercially secure" generator also undergoes training using stock images, particularly from Adobe's own Stock library, as well as publicly licensed or expired copyright content. However, the training data is not without flaws, which has raised doubts among some users about how Adobe trains its models. Getty Images has previously developed other AI products with a focus on commercial applications, collaborating with companies like Bria AI and Runway, and partnering with Nvidia to launch the "Generative AI by Getty Images" tool based on its extensive licensed image library. However, considering Adobe's widespread adoption of its Firefly model in popular applications such as Photoshop, Illustrator, Lightroom, and Express, convincing creatives to switch to Picsart's upcoming product may not be an easy task.