According to the latest reports, YouTube is implementing a major policy update that requires creators to provide explanations when uploading content manipulated or synthesized using artificial intelligence tools. This move aims to enhance platform transparency and accountability, especially for videos that appear authentic but are actually fabricated. The mandatory disclosure of sensitive topics YouTube's Vice President of Product Management, Jennifer Flannery O'Connor, and Emily Moxley emphasized the importance of this policy in a recent blog post. This policy specifically focuses on content discussing sensitive issues such as elections, ongoing conflicts, public health crises, or public officials. Creators who fail to comply with this disclosure requirement may face consequences, including content removal or suspension of ad revenue. YouTube is planning to introduce new warning labels for this type of content, which creators must select to display in the video description. For content involving sensitive topics, this label will be more prominent and directly displayed on the video player. Balancing responsibility and opportunity This policy is part of Google's broader initiative to responsibly deploy artificial intelligence technology. Kent Walker, Google's Senior Vice President of Global Affairs, emphasized the dual aspects of responsibility and opportunity brought about by artificial intelligence in a recent company blog post. Google's "AI Opportunity Agenda" white paper provides policy recommendations for governments to navigate the development of artificial intelligence. Google and YouTube face increasing pressure to curb the spread of false information related to elections and global crises. Google has taken measures to address the dissemination of false information generated by artificial intelligence, requiring clear disclosures for AI-generated election ads on its platform. YouTube's future plans and considerations YouTube also plans to allow individuals to request the removal of AI-generated content that imitates specific personalities. This option will be extended to music partners who generate AI-generated music imitating the voices of artists. However, not all content will be automatically removed upon receiving a request. YouTube will evaluate these requests based on various factors, including the nature of the content and the identity of the requester.