AI company ElevenLabs has announced an initiative to incorporate digitized voiceovers of the late Hollywood legend Judy Garland and other classic film stars into its newly launched Reader application. This means that audiences can once again experience the unique charm of these immortal voices, transcending the boundaries of time and space.
According to ElevenLabs, the application utilizes advanced AI technology to transform various text content on mobile phones, including articles, e-books, and news briefs, into voice versions "read" by these legendary film stars themselves. The voices of Judy Garland, James Dean, and Burt Reynolds, among other deceased celebrities, will once again come alive in the digital world, providing users with an unprecedented auditory experience.
Dustin Blank, the head of ElevenLabs' partner, stated, "We are honored to include the voices of these legendary figures as part of our platform. This is not only a tribute to their legacy but also an important step in promoting barrier-free access to content and transcending language and voice boundaries."
Behind this collaboration is a carefully negotiated agreement between ElevenLabs and the estate management teams of these stars, ensuring legality and respect. Although specific compensation details have not been disclosed, this move undoubtedly sets a new benchmark for the application of AI in the entertainment industry, demonstrating the immense potential of artificial intelligence technology in protecting and inheriting cultural heritage.
However, as AI technology continues to advance rapidly, its applications have also sparked widespread discussions on copyright, authenticity, and ethical morality. Just two months ago, OpenAI, the developer of ChatGPT, sparked controversy by releasing a synthetic voice highly similar to Scarlett Johansson's character in the movie "Her." Johansson expressed shock and anger, accusing OpenAI of using her image without permission after she declined to cooperate.
This initiative by ElevenLabs undoubtedly explores the positive applications of AI while reminding society to pay attention to the boundaries and ethical responsibilities of technology use.
At the same time, market research experts point out that as AI models' capabilities in audio processing continue to improve, even small amounts of recorded material can be used to generate highly realistic voices. This provides media companies with more creative space and market opportunities. For example, NBC has announced that it will launch a sports review program hosted by the late renowned sports commentator Al Michaels in an AI version during this summer's Olympic Games. This innovative move will undoubtedly attract a large audience's attention.
For the public, whether AI-generated well-known voices can be widely accepted and how to maintain authenticity and ethical boundaries while enjoying the convenience brought by technological progress will be ongoing issues to watch in the future. This groundbreaking initiative by ElevenLabs undoubtedly opens up a new era full of infinite possibilities, and let us look forward to more surprising AI applications taking root.