The online dating app Bumble has launched a new artificial intelligence security feature called the "Deception Detector," addressing one of the most concerning issues in the industry. The Deception Detector is designed to proactively identify and block spam, scam accounts, and fake profiles before users encounter them, using machine learning to analyze patterns and behaviors that indicate an account is not genuine.

In internal testing, the Deception Detector automatically intercepted 95% of suspicious accounts without the need for manual intervention. In early testing over a two-month period, Bumble found a 45% reduction in reported cases of spam, scams, and fraud on its platform.

The driving force behind this new tool is evident: Bumble's research revealed that fake profiles and the risk of scams are the top safety concerns for users when dating online. Nearly half of the surveyed female users specifically mentioned anxiety about the authenticity of their matches.

"The mission of Bumble is to create equal relationships and empower women to make the first move," said Lidiane Jones, CEO of Bumble.

Bumble plans to enhance the capabilities of the Deception Detector through other artificial intelligence security tools and manual content moderation. The company has previously introduced features such as the "Private Detector," which filters and blurs inappropriate images, and AI-generated icebreaker suggestions in "Bumble For Friends," all aimed at fostering a respectful and engaging online community.