"Apple may announce collaboration with Google AI in the fall, Gemini project attracts attention"

2024-07-01

If you are somewhat disappointed with the current AI model ChatGPT, which is the only one integrated with Apple devices, you may not have to wait too long as things may change in the near future. According to reports, Apple plans to announce "at least" one new collaboration this fall, partnering with Google's Gemini project. Gemini has been a rumored focus of iOS 18 chatbots ever since OpenAI emerged. Apple's software chief, Craig Federighi, also subtly mentioned the possibility of collaboration with Google shortly after his keynote speech. In addition, Anthropic has also been caught up in the whirlwind of rumors, with Gorman revealing that Apple may announce a collaboration with the company at some point if not this fall. However, Meta's Llama chatbot seems to have been quickly rejected by Apple due to its performance not meeting Apple's standards. In addition to the integration of chatbots, Apple Intelligence is also set to debut, but initially, it may only be presented in the form of a test version this fall. According to reports, Apple expects AI to be a direct revenue-generating tool, rather than just a series of features to drive hardware product sales. As part of this strategy, Gorman believes that Apple may eventually introduce a subscription-only Apple Intelligence feature. However, it seems that this will take some time to perfect. Although Apple Intelligence is currently only available for iPhone 15 Pro and Pro Max, it is still unknown whether the initial version can drive a large-scale iPhone upgrade cycle. After all, we don't even know the actual effectiveness of these features. However, Gorman also pointed out that Apple can at least generate some revenue in the AI field when it receives a share of in-app purchases from its AI partner's chatbot subscriptions. For Apple, introducing third-party AI services may be a wise transitional strategy as it gradually builds its own generative AI system. For us ordinary users, this means more choices, although in many ways, these choices may simply be based on different algorithms reinterpreting the data.