Adobe announced the launch of a new AI-based advertising creation platform, aimed at making it easier for advertisers to use the company's generative AI tools to build marketing campaigns. The new application, called GenStudio, was unveiled at the Adobe Summit on Tuesday, along with updates to Adobe Experience's AI assistant and the Firefly generative AI model.
GenStudio serves as a central hub for promotional activities, providing brand toolkits, copy guidance, and pre-approved assets, along with a range of generative AI tools that can generate backgrounds and ensure consistent brand style. These tools also allow users to quickly create ads for email and social media platforms such as Facebook, Instagram, and LinkedIn. GenStudio then showcases which attributes, generated assets, and ad campaigns perform best, providing AI recommendations for other advertising activities, according to Adobe.
Adobe GenStudio is currently in the testing phase and is expected to be fully launched later this year. The price has not yet been determined and will vary based on the company's situation, according to Adobe.
Adobe remains focused on enterprise customers and has added an AI-powered chatbot to its customer experience management platform. The company states that the AI assistant for Adobe Experience Platform can answer technical questions about using Experience Cloud applications, automate tasks, gather performance data, and segment audiences for better response to specific promotional content.
Adobe has also introduced Firefly Services, which provides brands with "over 20" AI-based tools and APIs for automating repetitive creative tasks such as resizing images and extending backgrounds. Adobe's Firefly AI model has also received updates, including "structural references" that allow users to upload an image to influence the layout of generated content, and new custom models that allow other companies to train their own versions of Firefly.
Lastly, Adobe is partnering with Microsoft to integrate its Experience Cloud platform's workflows and insights with Microsoft 365's Copilot. The specific launch date has not been announced by the two companies, but Microsoft aims to simplify the workflows of marketers who are already using these services separately.
Adobe has been heavily promoting its generative AI products since the launch of Firefly in Photoshop last year, so its recent focus on enterprise customers is not surprising. With the emergence of generative AI tools like OpenAI's DALL-E in the market, Adobe's best chance to stay ahead of competitors lies in its commercial viability.
Adobe claims that its Firefly model is commercially safe as it is trained only on Adobe Stock images, publicly licensed content, and public domain content, reducing the risk of generating content that violates other companies' intellectual property. This sounds appealing to organizations looking for viable ways to incorporate AI into their workflows, but Adobe still needs to convince its investors.
