Google Ads, the world's leading online advertising platform, recently announced that it will strengthen its crackdown on platforms involved in creating deepfake pornography. Starting from May 30th, any website or application that can be used to create realistic artificial pornography will be prohibited from advertising through Google's network. Additionally, platforms promoting or comparing deepfake pornography services, as well as platforms explaining how to create such materials, will also be banned from using Google Ads for advertising.

This action by Google is another significant move following the update of its inappropriate content policy on May 1st. The updated policy explicitly prohibits the promotion of violence, self-harm, hate groups, and the use of shocking images, while also strengthening regulation on deepfake pornography content.

In the updated policy, Google particularly emphasizes a zero-tolerance attitude towards "sexually suggestive content." Specifically, for behaviors that promote, create, or distribute modified or generated sexually suggestive synthetic content, including deepfake pornography, Google will take stricter measures. Websites or applications claiming to generate deepfake pornography content, instructions on creating deepfake pornography content, or behaviors that recommend or compare deepfake pornography services will be considered serious violations, potentially resulting in immediate suspension of advertising accounts without the opportunity for reinstatement.

Google's intensified crackdown on deepfake pornography undoubtedly serves as a strong response to the increasingly rampant spread of such harmful content. With the continuous development of AI technology for generating explicit content, the production and dissemination of deepfake pornography have become easier. In order to protect user rights and network security, Google has decided to take more proactive measures to curb the generation and spread of this type of content from the source.

Industry experts believe that this action by Google Ads will have a profound impact on the entire online advertising industry. As more platforms and advertisers join the fight against harmful content, the online environment will become healthier and more orderly. At the same time, it reminds users to remain vigilant when using the internet, stay away from harmful content, and collectively maintain a safe and healthy online environment.