AI Wave Reshapes Social Domain: QQ Trials AI Chat Companion; Douyin Launches AI-Powered Social App "Huolu"

2024-03-06

With the rapid development of technology, the social field still maintains its strong vitality. Recently, two major Internet giants, QQ and Douyin, have entered the AI social field and launched new AI social features and products, aiming to bring users a more intelligent and interesting social experience.

Tech Planet has learned that QQ has recently launched a test of its AI conversation feature called "AI Chat Buddy". This is an AI conversation service jointly created by QQ, Dream Island, and Hunyuan Assistant. Douyin is also not to be outdone and has launched an AI social app called "Hualu", carefully crafted by ByteDance's Flow department.

"AI Chat Buddy" is an AI intelligent service being tested within QQ, providing users with a platform to chat with virtual characters in real-time. These virtual characters come in various types, including companions, stories, challenges, MBTI, and celebrities. Users can choose suitable characters to chat with based on their preferences. It is worth noting that since each reply incurs computational costs, regular QQ users can chat with virtual characters for up to 100 messages per day, while Super VIP users can enjoy the privilege of 400 messages per day.

At the same time, "Hualu" launched by Douyin is also an AI character chat product based on the Yunque model. Users can interact in real-time with AI characters with distinct personalities and backgrounds, whether it's casual daily conversations, in-depth exchanges, or storytelling. In addition, "Hualu" provides two input methods: text input and voice input, allowing users to interact more freely with virtual characters. If users are not interested in the current virtual character, they can easily switch like browsing short videos and experience different types of virtual character chat interactions.

Social, as an important part of the Internet field, has always been the focus of competition among major platforms. Although WeChat has firmly held the position of the domestic social "iron throne", other platforms are still constantly exploring and innovating. From Alibaba's Laiwang and Real Ruwo, to Xiaomi's Miliao and NetEase's Yixin, and then to ByteDance's Duoshan and Luo Yonghao's Bullet Message, these former social products have failed to successfully challenge WeChat's status. However, with the continuous development of AI technology, the social field is experiencing new changes.

With the support of AI, the social competition is once again revitalized. Leading domestic Internet platforms have laid out the AI social track and launched multiple AI social products. These products are no longer limited to traditional social models but pay more attention to the application and innovation of AI technology in the social field. From search to e-commerce to social, AI technology is constantly igniting the innovation enthusiasm of traditional tracks.

Industry insiders believe that in the past, the application of AI in the social field mainly focused on improving efficiency in a single link or scenario. The breakthrough development of generative AI (AIGC) has brought new changes to the social field. It is still worth looking forward to whether the next "WeChat" in the social field will emerge from AI social.