Rumors suggest that Nvidia has acquired Gretel, a startup based in San Diego that has developed a platform for generating synthetic AI training data. Although the exact terms of the deal remain undisclosed, Wired reports that the acquisition cost reached a nine-figure sum, surpassing Gretel's recent valuation of $320 million.

Gretel, along with its approximately 80 employees, will be integrated into Nvidia. The company’s technology is set to enhance Nvidia’s suite of generative AI services offered to developers. Founded in 2019 by Alex Watson, Laszlo Bock, John Myers, and Ali Golshan—who also serves as CEO—Gretel refined models, incorporated proprietary techniques, and sold these tailored solutions as packages.

Prior to the acquisition, Gretel had raised over $67 million in venture capital from investors such as Anthos Capital, Greylock, and Moonshots Capital, according to Crunchbase.

This strategic acquisition by Nvidia comes at an opportune time. Major tech companies like Microsoft, Meta, OpenAI, and Anthropic are increasingly relying on synthetic data to train their premier AI models, as sources of real-world data are progressively dwindling.