Upon unveiling the new iMac equipped with the M4 chip and the Apple Intelligence software update, Apple released multiple press statements and created a promotional video. Nevertheless, the video was not prominently featured initially, being tucked away under the "Watch Announcement" link on Apple's official iMac product webpage.

Subsequently, Apple uploaded the 10-minute video to YouTube. In the video, Allegra Tepper, Product Manager of Apple Intelligence, presented Apple's AI system, now available as a software update for compatible iPhones, iPads, and Macs. Tepper elaborated on upcoming features, highlighting that the update primarily introduces writing tools and minor enhancements to Siri—for instance, a glowing rainbow border graphic appears when Siri is listening on iPhone and iPad.

Next, Sree Panuganty, Apple's iMac Product Manager, discussed the new iMac, showcasing its variety of colors and providing detailed information about the M4 chip. Similar to the Apple Intelligence segment, the video did not introduce any groundbreaking content but offered viewers a valuable opportunity to closely examine the new iMac and understand its differences from previous models.