Google has started rolling out "Help me write," an experimental Gemini-powered AI feature for the Chrome browser designed to assist users in writing or refining text based on webpage content. Following the release of Chrome M122 on Tuesday, this new writing assistant is now available for trial on Mac and Windows PCs for English-speaking Chrome users in the United States. "Help me write" focuses on providing writing suggestions for short content, such as filling out surveys and comments, inquiring about product information, or drafting descriptions for online sales items. Google states that the tool can "understand the context of the webpage you're on" and incorporate relevant information into its suggestions—for example, highlighting key features mentioned on the product page for you to include in your comments. Since its initial announcement in Gmail during last year's Google I/O event in May, the "Help me write" feature has undergone some visual changes. It now appears as a floating app window next to text fields on webpages, with separate options to adjust length and tone. Chrome's release offers similar functionality to Microsoft's Edge and Bing search, which were released last year. To use this feature, US users need to enable Chrome's experimental AI. They can do this by clicking on "Settings" in the drop-down menu with three dots on the Chrome desktop, then navigating to the Experimental AI page. From there, they can find the feature by clicking on "Try experimental AI features," selecting "Help me write," and then "Restart." Users can then navigate to webpages on Chrome and right-click on the opened text field to use the writing assistant feature. Google's support page includes a disclaimer, advising users not to provide personal information such as name, phone number, address, social security number, or credit card information to the feature. The tool should not be used on websites containing personal or sensitive information. However, if such information is entered, Google states that "Chrome will not use it for model training purposes." The "Help me write" tool is not necessary for most people. If the functionality provided by Google can offer the accurate text you need, then its use cases seem reasonable. However, any time spent on writing prompts and adjusting the resulting text to meet your needs will reduce any time-saving advantages it may offer. This tool can be helpful for disabled users or those with limited proficiency in English, but it also has many negative implications, such as the ease with which it can be used to leave false or insincere product reviews.