Google announced that its highly anticipated AI-powered search feature will introduce an innovative initiative - integrating shopping ads into search results. This change will first be implemented in the United States, providing consumers with a more comprehensive and convenient search experience, while also offering advertisers more opportunities to showcase their products. According to Google, these shopping ads will be clearly labeled as "advertisements" to ensure that users can distinguish between natural search rankings and advertising content in search results. In addition, the triggering mechanism for ad display has been carefully designed so that relevant ads only appear in search results when the "keywords" provided by advertisers highly match the "search prompts" entered by users. Liz Reid, Google's new search director, stated that through small-scale testing, they found that users have a positive attitude towards advertising information related to their search content when browsing AI-generated search results. Users believe that these ads not only do not interfere with their search experience but also provide them with more useful shopping recommendations and choices. Based on this positive feedback, Google has decided to fully promote this advertising model. For advertisers, they only need to provide keywords closely related to the user's search content to easily display their ads in AI search results, without the need for complex settings and adjustments. Taking a specific scenario as an example, when a user searches for "how to remove wrinkles from clothes," Google's AI search will not only provide a series of practical solutions but also display shopping ads related to this topic at the bottom of the search results, such as wrinkle sprays and ironing tools. This integrated search and advertising display method not only provides users with more comprehensive information but also brings more direct potential customer traffic to advertisers. Currently, Google has not announced the specific launch date of this new feature, but it is expected to be fully rolled out in the near future. Industry experts generally believe that this move will further consolidate Google's leading position in the search engine market, while also bringing more convenience and value to advertisers and consumers.