Recently, a legal dispute concerning copyright infringement has quietly emerged between tech giant Tesla and the prominent film production company Alcon Entertainment. Despite the uncertain prospects of the autonomous vehicle market showcased by Tesla's "robotaxi" event, Alcon Entertainment has formally filed a lawsuit against Tesla, Elon Musk, and Warner Bros., alleging that they violated their copyrights during the event.
According to Alcon Entertainment in Los Angeles, during the creation of promotional art for the "robotaxi" event, Tesla unauthorizedly utilized an AI image generator to imitate stills from the 2017 sci-fi blockbuster "Blade Runner 2049." Alcon Entertainment is one of the copyright holders of "Blade Runner 2049."
It is reported that a few hours before the "robotaxi" demonstration held on October 10th at Warner Bros.' California venue, Warner Bros. Entertainment (WBD) and Tesla requested Alcon to use footage from the movie. Although WBD holds partial licensing rights for "Blade Runner 2049," the event's international live broadcast required direct permission from Alcon. However, upon learning of the request, Alcon's legal and licensing departments firmly denied it to ensure the event proceeded smoothly.
In the lawsuit, Alcon Entertainment emphasized that any prudent brand partnering with Tesla must consider Musk's highly flamboyant, politically charged, unpredictable, and autocratic behavior, which sometimes includes hateful rhetoric. Consequently, they wish to dissociate "Blade Runner 2049" from Musk, Tesla, or any of Musk's companies.
Surprisingly, despite Alcon's clear refusal, Tesla allegedly proceeded to use stills from "Blade Runner 2049" as input for their AI image generator to create "slightly stylized mock screen freeze frames," prominently displayed during the "robotaxi" showcase. During the event, Musk also referenced the "Blade Runner" series, and the live broadcast shifted to an image resembling the style of "Blade Runner 2049."
In addition to the extensive copyright infringement concerns, Alcon stated that prior to the "robotaxi" event, they were unaware of any agreements between Tesla and Warner Bros. According to Alcon, the agreement may have permitted Tesla the use of Warner Bros.' facilities and equipment, and potentially included a promotional aspect allowing Tesla to associate Cybercab with one or more films from the studio's catalog.
Currently, Alcon Entertainment's lawsuit does not specify the amount of damages sought. However, they firmly believe that Musk, Tesla, and Warner Bros. recognized the unauthorized nature and improper intent of the images, thereby encouraging or somehow supporting this misconduct.
This copyright dispute undoubtedly casts a shadow over Tesla's "robotaxi" showcase event. As legal proceedings advance, we will continue to monitor the latest developments of this matter.
