During the "Kara Swisher Conversations" podcast, Oscar-winning actor Robert Downey Jr. issued a strong statement regarding the possibility of Marvel executives utilizing artificial intelligence (AI) technologies to redefine his portrayal of Tony Stark (Iron Man). He clearly stated that if Marvel were to take such action, he would pursue all necessary measures to protect his rights, including legal action through his law firm even after his passing.
Downey revealed on the podcast that he intends to sue any future Marvel executives who permit the use of AI technology to create his likeness. He is firmly opposed to any form of AI-driven recreation of his beloved Iron Man character and expressed concerns about Marvel's leadership. He stated, "I am not worried that they will alter the essence of my character because the decision-making power lies in the hands of very few, and they wouldn’t do that. However, I want to declare that if such a situation arises, I will sue all involved future executives."
This issue arises amid a Hollywood video game performer strike, which stems from the collapse of 18-month negotiations with major gaming industry giants, primarily over AI technology protection and usage. Leaders of the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) pointed out that the underlying labor dispute, especially the AI concerns, has become a severe challenge for performers.
California recently enacted a new law prohibiting the unauthorized replication of deceased actors' likenesses. This means that if Downey were to pass away, and Marvel or other film companies attempted to use his digital likeness, they could face legal disputes. Downey himself has stated that he will vigorously defend his rights.
Additionally, this month, Downey made his Broadway debut in Ayad Akhtar's one-act play "MacNeille," which delves into themes such as AI technology, artistic integrity, plagiarism, and copyright infringement. In the play, Downey portrays Jacob MacNeille, a renowned novelist struggling with alcoholism and mental illness at a critical point in his career. His perspective on AI technology is also reflected in the play: "I am not envious of those who are overly recognized as a new phase of the information age emerges. The notion that everything belongs to them simply because of the existence of these massive startups is flawed."
Marvel Studios and Downey's representatives have yet to comment on his statement. However, the incident has garnered widespread attention and discussion, bringing the use of AI technology in the film industry and the protection of individual rights into the spotlight for both the industry and the public.
It is reported that Downey will return to the Marvel Cinematic Universe in 2026, portraying Doctor Destroyer in "The Avengers: Day of Destruction." We look forward to seeing his outstanding performances in future projects and hope he successfully defends his rights and image.
