As Google rolls out its AI-generated summary feature in its search engine and launches it in six new countries, the company is adjusting its display. Now, AI-generated summaries will no longer be directly embedded in the content of relevant web pages, but will be placed on the right side of the search results page to highlight the information from the original web page.
This new display format has been officially implemented and on mobile devices, users can also see this layout when they click on the website icon in the top right corner of the AI summary. "We are using the space on the right side of the page to highlight the link to the source of the AI summary so that people can easily navigate to the specific content they are interested in," said Hema Budaraju, Senior Director of Google Search Product Management. Meanwhile, Google will still display traditional search results below the AI summary.
Google is also testing a new method of adding clickable links in the AI-generated summary text, allowing users to directly navigate to relevant websites. Additionally, information about these web pages will also appear in the right-side display area for user convenience. Google has stated that the results of early testing have been "positive" and have helped drive more traffic to publisher websites.
Google has also introduced other new features for AI summaries in its Search Lab, such as the ability for users to save AI summaries for later viewing when conducting the same search. These saved AI summaries will be stored on the user's personalized interest page.
In addition, Google has added a feature to simplify certain AI summaries, which was previously showcased in a preview earlier this year. These new features are currently available in the "AI Summaries and More" experiment in the Search Lab for US English queries.
Following the launch of AI summaries in the US in May, Google is now expanding this feature to countries such as the UK, India, Japan, Indonesia, Mexico, and Brazil. These AI-generated search summaries will be gradually rolled out and support local language versions for each country. During the initial launch in the US, AI summaries encountered some issues, such as suggesting users to spread glue on pizza to secure the cheese or eating rocks, which were unreasonable suggestions. Google has fixed these issues and manually removed certain inappropriate answers.
When asked how Google ensures that such issues will not be replicated in other countries and languages, Budaraju stated that the company has a "rigorous quality evaluation process and extensive adversarial testing" in place, which applies to every market. "Quality and safety are at the core of AI summary design," she emphasized, "While there is no one-size-fits-all approach to meet the needs of everyone globally in terms of search and question answering, we are committed to continuous learning and actively responding to user feedback."