ByteDance's well-known XR platform PICO has taken another important step, officially launching its first MR (Mixed Reality) all-in-one device - PICO 4 Ultra, marking a new breakthrough in the field of MR technology for the company. This device, which combines cutting-edge technology with an ultimate experience, not only features the Qualcomm Snapdragon XR2 Gen2 computing platform but also achieves a comprehensive upgrade in hardware configuration and software ecosystem, bringing users an unprecedented mixed reality experience.
Comprehensive hardware performance improvement, creating an ultimate immersive experience
PICO 4 Ultra boasts luxurious hardware configuration, with 12GB of large memory built-in, ensuring smooth multitasking. Its GPU performance has achieved a 2.5 times improvement compared to the previous XR1 platform, while AI performance has made a leap forward, reaching 8 times that of XR1. In addition, the device is equipped with dual 32 million pixel color perspective cameras and an iToF depth perception camera, providing a solid foundation for the MR experience. The combination of these high-end hardware components enables PICO 4 Ultra to achieve industry-leading levels in visual presentation, spatial perception, and interaction capabilities.
Innovative MR technology opens a new era of panoramic screen workstations
It is worth mentioning that PICO 4 Ultra introduces a panoramic screen workstation at the system level and supports motion tracking, further enriching the user's MR experience. Users can freely shuttle between the virtual and real worlds, enjoying an unprecedented immersive working, learning, and entertainment experience. This innovation not only enhances the practicality of the device but also opens up broad possibilities for future MR application scenarios.
Hot pre-sale starts, affordable price attracts attention
To meet the expectations of consumers, PICO 4 Ultra has now started pre-sales. The consumer version is priced at only 4299 yuan, while the enterprise version for corporate users is priced at 7499 yuan. At the same time, PICO motion trackers are also available for sale at a price of 399 yuan per pair. It is reported that the product will be officially launched on September 2nd, giving consumers the opportunity to experience this revolutionary MR device firsthand.
Strong market response, hailed as the "Apple Vision Pro alternative"
Since its release, PICO 4 Ultra has received widespread attention and praise from the market. Many industry insiders and consumers have expressed that this device performs excellently in terms of performance, experience, and price, and is expected to become a strong competitor to Apple Vision Pro. PICO President Zhou Hongwei said at the press conference, "This is an important step for PICO's exploration in the MR mixed reality field, and it also reflects our determination to bring users a more rich and personalized experience."
Continued investment in the XR field, building a complete ecosystem
Since its establishment in 2015, PICO has been committed to the research and promotion of consumer-grade VR/XR devices. After being acquired by ByteDance, the company has increased its investment in this field. Currently, PICO has launched multiple well-received products and successfully entered overseas markets such as Europe, Japan, and Southeast Asia. In the future, PICO will continue to deepen its layout in the XR field, build a more complete ecosystem through continuous technological innovation and product iteration, and bring users a more diverse and colorful mixed reality experience.
