Adobe has just announced the full launch of its Adobe Experience Platform (AEP) AI Assistant, which was previewed at the Adobe Summit in March. It is a generative AI-powered chatbot designed to help marketers automate tasks, simulate results, and create new audience segments and journeys.

First, let's talk about the existing features. The AI Assistant has been embedded into several Adobe Experience Cloud applications, including Real-time Customer Data Platform, Journey Optimizer, and Customer Journey Analytics. This means you can ask it technical questions, automate tedious tasks, and even simulate marketing results through a simple chat interface.

For example, if you're struggling with building audience segments or need a quick understanding of your customer journey, the AI Assistant can help. It provides instant answers, saving you time and effort. It also offers insights on data sets, audience, and journey usage without the need for users to run SQL queries, making it user-friendly for non-technical users.

Importantly, the AEP AI Assistant will adhere to brand data security standards and will not share customer data with external companies without consent.

Adobe states that in the future, teams will be able to use the AEP AI Assistant to simulate results with higher accuracy and optimize their marketing efforts in less time. Users will be able to access predictive insights and receive next-best-action recommendations to improve conversion rates within seconds.

However, despite the rich functionality of the AEP AI Assistant, we still need to pay attention to Adobe's recent updates to its terms of service. These updates seem to indicate that they may access your data for various reasons. This has raised concerns, especially among creative professionals who are worried about data privacy and content usage.