TikTok launches new AI camera app "StarDraw"

According to reports, Douyin's Flow department recently announced the launch of an innovative AI camera application called "Xinghui," marking another major breakthrough for the company in the field of AI. At the same time, ByteDance has also launched a similar app called "Picpic" overseas, further expanding its global influence. It is reported that the "Xinghui" app stands out with its rich AI imaging capabilities, providing users with a new virtual world experience. Users only need to upload or take three profile photos, and after a short wait, they can create their own AI avatar in the app. These avatars will be placed in different virtual scenes, such as the mysterious Jurassic world or a snowy landscape, and generate AI photos in various styles, bringing users an unprecedented visual impact. To meet users' demand for personalized AI avatars, "Xinghui" also provides a variety of dressing options, hundreds of professional experiences, and a wide range of hairstyle choices. Users can create a unique image for their AI avatar according to their preferences, showcasing their individual charm. In addition to the gameplay of AI avatars, "Xinghui" also has powerful AI photo editing capabilities, namely AIGC creation. Users only need to upload a photo and input simple prompts, such as pixel art, cyberpunk, or Japanese manga, to quickly switch the photo style and finely retouch the subject, environment, and style of the photo, effortlessly generating a brand new AI photo. It is worth mentioning that "Xinghui" also has a text-to-image function, allowing users to generate multiple images related to a piece of text description. For example, by inputting the character "抖" (meaning "shake"), the system will generate four images related to it. Users can also click the "generate more" button to obtain more creative images. However, after multiple tests, some users have reported that "Xinghui" still needs improvement in understanding certain texts and cannot fully meet their creative needs. The launch of the "Xinghui" app undoubtedly brings new vitality to the Internet field. Since the popularity of Alibaba's Miaoyazi camera last year, AI imaging products have gradually become the focus of the market's attention. Internet giants such as Meitu, Alibaba, and Baidu have successively launched similar products to meet the growing demands of users. These products not only provide new creative tools and sources of inspiration for artists and designers but also bring rich and colorful entertainment experiences to ordinary users. At the same time, AI imaging products have also demonstrated significant commercial value. Taking the overseas AIGC product Lensa as an example, its annual subscription price reaches as high as $29.99, achieving approximately $16.2 million in annual revenue in 2022. With the continuous promotion and popularization of products like "Xinghui," it is expected that more companies will join this race, jointly promoting the development and application of AI imaging technology. Currently, the use of the "Xinghui" app is completely free, and it is unknown whether there will be additional paid features in the future. However, regardless of the outcome, the launch of this innovative product will bring users a more diverse AI experience and lead the new trend of internet technology.