Google releases new Text-to-Image model Imagen 3: Higher quality, more creativity

2024-05-15

Google announced today that its new text-to-image model, Imagen 3, has officially debuted. This model leads a new revolution in AI art creation with its astonishing level of detail, exceptional natural language understanding capabilities, and outstanding text rendering technology. At Google's I/O developer conference, Douglas Eck, Senior Research Director at DeepMind, showcased the powerful features of Imagen 3. He stated, "Imagen 3 is not only our most powerful image generation model to date, but also a significant step in the field of AI art creation. The generated images are realistic, intricate, and rarely exhibit visual artifacts or distortions. More importantly, Imagen 3 deeply understands user text descriptions and transforms them into vivid and accurate images. The more creative and detailed your ideas are, the more impressive the results presented by Imagen 3." Currently, Imagen 3 is providing private previews for selected creators in ImageFX, while developers can join the waiting list to be among the first to experience the model when it is officially released. It has been revealed that Imagen 3 will also be available on the Vertex AI platform in the future, providing efficient and convenient AI image generation services to a wider range of users. The release of Imagen 3 comes only six months after Google's comprehensive launch of Imagen 2 on Vertex AI. In this short period, Google has continuously iterated and updated, driving the rapid development of AI technology. Additionally, in April of this year, Google added the text-to-scene functionality to the Imagen model, further enriching the user's creative experience. However, competition in the AI field is becoming increasingly fierce for Google. Many competitors, such as OpenAI's DALL-E, Midjourney, Adobe's Firefly, Meta's AI, and Microsoft's Designer, have all released their own image generation tools. In this context, Google strives to maintain its leading position in AI art creation through continuous innovation and optimization. Nevertheless, Google also faces some challenges. Earlier this year, its AI was criticized for being "too woke," causing controversy. In response, Google stated that it will continuously reflect and improve to better meet user needs and societal expectations. The release of Imagen 3 undoubtedly adds a bright touch to Google's presence in the field of AI art creation. In the future, with the continuous advancement of technology and the expansion of application scenarios, we have reason to believe that AI art will bring us more surprises and possibilities.