In 2023, artificial intelligence technology has had a profound impact. However, there have been many discussions in the global business landscape about "development for the sake of development," as well as how inefficient use of artificial intelligence will affect the labor market. Uzi Dvir, the Chief Information Officer of WalkMe, believes that moving forward, businesses will realize that digital investments must be centered around people, or else they will fail. He predicts that by 2024, organizations will shift their focus away from the technology itself and prioritize the people it serves. His belief is that the use of artificial intelligence by businesses will ensure greater efficiency for human employees. "The importance of 'people-centric' artificial intelligence and its digital adoption platforms," says Dvir. "It goes without saying that technology is important - applications need to work, operating systems need to be secure - but if employees don't use their software and unlock the expected benefits, then the company has failed. This means that 'digital adoption' is becoming an increasingly important part of this challenge." "Businesses will place more emphasis on ensuring that their technology stack makes sense from the perspective of their employees. They will find a more intuitive way to help employees perform their duties without needing a drawer full of user manuals to understand how hundreds of different software work or spending endless hours in training courses to learn how to use tools that are irrelevant to their roles." "Becoming more people-centric will enable employees to continue with their tasks and ultimately drive productivity throughout the entire organization." Regarding the transformative impact that generative artificial intelligence solutions are currently having on businesses, Dvir states that by 2024, we can expect to see the cross-technology stack use of generative artificial intelligence solutions to "enhance department and workflow business processes." "We may see more comprehensive solutions using generative artificial intelligence in the coming year. Digital adoption platforms (DAPs), which provide customized user guidance and actionable data insights, will play a key role in understanding how individuals use generative artificial intelligence solutions within organizations and empowering them to use these technologies securely to fully enjoy the promised productivity enhancements." Striking a balance between investment and protection in artificial intelligence is becoming increasingly important, especially in the realm of business development. A McKinsey report earlier in 2023 highlighted that 60% of companies were using generative artificial intelligence, and this number is expected to rise, according to WalkMe. The company predicts that inaccuracies and cybersecurity will continue to be two major risks associated with generative artificial intelligence in 2024, and businesses must strive to improve their technological posture. "Artificial intelligence may have the greatest growth potential in any category today, but it also brings some of the biggest risks. Companies will invest in capturing the advantages of artificial intelligence while actively mitigating and addressing its risk factors." "As generative artificial intelligence finds its place in the workplace, employers are investing in guidelines, risk mitigation technologies, and parameters to protect company information from 'unknown unknown' risks." When considering ethical use cases of artificial intelligence, WalkMe predicts that the US government will continue to collaborate with businesses to ensure they maintain a competitive edge while reducing risks. In October 2023, President Joe Biden issued an executive order to large tech companies to enable what he deems safe, reliable, and trustworthy artificial intelligence. With artificial intelligence becoming increasingly critical to the economy and national security, WalkMe expects to see historic government actions in 2024. Dvir anticipates that the US government will continue to establish "guiding principles and regulatory frameworks for artificial intelligence while prioritizing national and economic security." "Everyone will benefit from a more responsible approach to rapid innovation associated with artificial intelligence. Without protection from malicious actors and unintentional malicious use, artificial intelligence can pose an existential threat." "Private and public sectors in the US and around the world recognize these challenges. Companies will have to take responsibility for complying with these standards, or else they risk security concerns or falling behind due to a lack of cutting-edge technology." While artificial intelligence may not replace the human workforce in 2024, Dvir suggests that individuals lacking knowledge or understanding of these technologies may be "replaced" by those who do. "Technology vendors promise that generative artificial intelligence will significantly enhance productivity, but we haven't seen it reach the level of hype in 2023," he says. "The underperformance of artificial intelligence in driving productivity can be attributed to adoption barriers, including a lack of training and organizational knowledge about new artificial intelligence technologies." "In 2024, we may see generative artificial intelligence-driven chatbots, virtual assistants, and automation tools become more mature and capable, as well as more integrated into the global economy." He continues, "Employees who can make better use of artificial intelligence tools may outperform colleagues with lower technological literacy. As a result, organizations will be differentiated by their ability to solve tasks, and this differentiation will be accelerated by the extraordinary contributions of artificial intelligence technology to workforce performance." Ultimately, the goal for businesses is to achieve super productivity through artificial intelligence technology, aiming to optimize resources and accelerate decision-making. Highly regulated industries such as banking and healthcare need assistance in adapting to AI-driven business processes. "In this new market, IT partners will be key in helping businesses achieve these goals and will serve as consultants or service providers in this transformation. More employees will be able to achieve super productivity through data-driven analysis and insights enabled by artificial intelligence tools." "With the rise of super productivity, businesses will unlock new possibilities - comparable to the emergence of technologies like electricity and incandescent light bulbs, which rapidly increased GDP and output in industrialized economies." "Companies that foster super productivity will surpass their peers, leading to competition for data insights and tools that empower workforce operations at levels previously impossible. Investors may refocus on how companies enable AI-driven super productivity, and those that excel in these factors may outperform competitors and attract more investment."