Adobe is paying photographers and artists in its network $3 per minute to create videos for training its upcoming AI text-to-video generator. As the demand for AI-driven content creation continues to grow, Adobe is working to enhance its existing generative AI capabilities and introduce new features to its Firefly series models. According to reports, Adobe is offering a reward of $120 to content creators for submitting videos depicting everyday behaviors and emotions such as walking, joy, and anger. The company's goal is to gather material for AI training, with a focus on building a powerful text-to-video generator. This move is a response to the increasing competition from OpenAI's popular video generation model, Sora. Adobe relies on its extensive stock media and public domain content libraries to train its models, differentiating itself from competitors. When the stock library is insufficient, Adobe directly purchases images from contributors. Currently, the company is requesting over 100 short video clips showcasing interactions between people and objects, expressing emotions, and displaying simple body parts like feet, hands, or eyes. According to Bloomberg, the average compensation for submitted works amounts to approximately $2.62 per minute of video, but it can reach as high as $7.25 per minute. Adobe's Vice President of Generative AI, Alexandru Costin, emphasizes the company's commitment to developing high-quality AI models that meet the expectations of professional clients. "We are working on text-to-vector video generation and video editing tools," Costin said. He also emphasizes that even with AI-generated videos, creators still need editing tools like Adobe Premiere and Express. However, Adobe's strategy also faces a series of challenges. Ensuring the quality and authenticity of the purchased videos may be a difficult task due to the massive scale of content required for AI training. Therefore, the company has warned contributors not to provide copyrighted material, explicit, or other offensive content. Additionally, concerns have been raised about the potential impact on artists' work, as they are unlikely to receive additional licensing fees or royalties.