Amazon has significantly enhanced its AI video model, Nova Reel, enabling it to produce video clips up to two minutes long. This update represents Amazon's growing presence in the generative video sector.
Nova Reel initially launched in December 2024 as Amazon’s first product in the generative video market. In response to fierce competition from OpenAI, Google, and others, Amazon continues to strengthen its position by continuously upgrading Nova Reel.
The latest version, Nova Reel 1.1, can create "multi-shot" videos while maintaining a consistent style across shots. By providing prompts of up to 4,000 characters, users can generate two-minute videos composed of multiple six-second segments.
Nova Reel 1.1 also introduces a "Multi-Shot Manual" mode. In this mode, the model combines images and prompts, giving users more control over video shot composition. According to Elizabeth Fuentes, an AWS Developer Advocate at Amazon, given a 1280 x 720 resolution image and a prompt of up to 512 characters, the "Multi-Shot Manual" mode can produce videos with up to 20 shots.
Currently, Nova Reel is exclusively available through Amazon's AWS platform and services, including its AI development suite Bedrock. Users must request access, but Amazon has been automatically approving these requests.
Like most generative AI systems, Nova Reel's development process has raised ethical concerns. Video generation models require training on vast amounts of video examples to "learn" patterns and generate new clips. Some companies use copyrighted videos for training without obtaining permission from copyright holders or creators. When these models generate videos containing copyrighted content, users may face intellectual property litigation risks.
Amazon has not disclosed the sources of Nova Reel’s training data nor provided a clear process for creators who may have contributed videos to the dataset to opt out. However, Amazon has stated that it will protect any AWS customers accused of copyright infringement resulting from using its model-generated media, in accordance with its indemnification policy.
