eBay is launching an AI-powered feature that allows sellers to easily transform product photos into professional images. This background enhancement tool enables users to remove the existing background from photos and replace it with stylish backgrounds generated by AI. This feature is built upon eBay's existing background removal tool, which was introduced in 2020 and significantly improved in 2023. With this new enhancement, sellers can choose from a variety of scenes and styles to create more attractive and distraction-free product images. For example, a seller of hiking boots can choose a rugged outdoor background, while a seller of vintage action figures may opt for a minimalist studio setup or an exquisite desktop scene. Currently, this tool is available to iOS app users in the United States, United Kingdom, and Germany, with plans to gradually roll out to Android users in the coming months. Xiaodi Zhang, Vice President of Seller Experience at eBay, emphasized the company's commitment to helping sellers streamline the listing process and drive more sales. "We are using artificial intelligence to assist our sellers in completing their listing tasks more smoothly, quickly, and with higher quality," Zhang said. "Our sellers' time is valuable, and we want to ensure that our tools help them achieve their listing goals and drive more sales." Background enhancement is the latest addition to eBay's growing suite of AI-based tools aimed at simplifying and enhancing the listing and shopping experience. Last fall, the company introduced a "magical" listing tool that automatically generates listing details from photos of the items being sold. Recently, eBay also launched an AI-generated social media post feature to help sellers promote their listings on various platforms. In the past year, other e-commerce platforms such as Google and Amazon have also introduced similar solutions for advertisers and merchants.